What if, instead of spending so much time and money in telling our clients who we are, we focused on becoming what they want us to be?
In _the rubik we are constantly making ourselves that question, and that made us define ourselves through the following purpose:
We bring brands closer to people's expectations.
This purpose may seem simple, but in reality, is very important and meaningful.
For this reason, first thing we do when we contact a brand is to be fully aware of its purpose or declaration of intent. Then we create an inspiring story beyond the product, seeking to generate conversation and contact. The premise we always keep in mind and try to communicate through all our strategic approaches is "if you ever doubt about how to create value, simply think about how to make your consumers feel better and do so". This philosophy unquestionably puts people ahead of any circumstance, what brings up the following question: How are we getting closer to our consumers?
We think nowadays it is people who define brand strategies, when they do not create them themselves. Brand names such as airbnb or uber come instantly to our minds.
We firmly believe in the idea that, instead of spending so much money in publicity, it would be better to give people something to talk about.
In other words, it is the moment to define our brand story keeping in mind that we do not sell a product any more — we sell hope and a sense of belonging, feeling that someone cares about you... We sell a story and knowing it has never been so important. Don't sell the guitar, sell the music.
We must take into account that we live in a digital and mobile world and, therefore, the customer journey is now random and unpredictable. We need to be aware that it is the person him/herself the one deciding when, where and how to approach your brand. That is why it is so important to know how to be present in those moments.
LET'S DO THINGS DIFFERENTLY
_the rubik was found with the intention to think differently — things can only be changed through a disruptive approach. It is not so much a question of creating "beautiful" ideas around brands, but rather of generating relevant and valuable experiences that act as a link between consumers and products. "80% of the brands think they deliver extraordinary brand experiences to their customers; however, only 8% of them agree with this statement." Stephan Loerke (WFA). We dream with a world where consumers and brands converse. To do that, however, we need to understand what is what they really expect from us as a brand, we need to reconnect and gradually rebuild society's confidence in marketing.
_the rubik will help you find experiences that connect with your audience through action; only then, they will listen to you and love your brand.