• THE RUBIK PROPOSITION
    WE BRING BRANDS
    CLOSER TO
    PEOPLE'S EXPECTATIONS.
    WHAT IF, INSTEAD OF SPENDING SO MUCH TIME AND MONEY IN TELLING OUR CUSTOMERS WHO WE ARE,
    WE FOCUSED ON BECOMING WHAT THEY WANT US TO BE?
  • THE WAY INTO THE DIGITAL REALM
    WE HELP TRADITIONAL BRANDS
    BECOME FRESH AND
    MODERN DAY BRANDS
    WE SMOOTH YOUR WAY INTO THE DIGITAL REALM AND TO HELP YOU BECOME MORE RELEVANT WITHIN NEW SOCIAL MEDIA
  • WE DEFINE YOUR BRAND STORY
    LET'S CREATE A STORY
    AND AWARENESS
    WILL COME BY ITSELF
    YOU'RE SELLING A STORY, NOT A PRODUCT, AND KNOWING THIS
    HAS NEVER BEEN SO IMPORTANT
  • LET US BUILD OUR BRAND FROM THE CONTENT
    WE NEED TO BE
    A PART OF OUR
    CUSTOMERS' STORY
    IN THE RUBIK WE PROPOSE A STRATEGY OF BELONGING BASED ON EMOTIONS
  • LET US BUILD BELONGING
    EVERYTHING HINGES ON
    CREATING DEEP CONNECTIONS
    WITH THE RIGHT PEOPLE
    THIS CENTURY'S BIG BRANDS KNOW THAT THEIR SUCESS LARGELY
    DEPENDS ON THE SENSE OF BELONGING
  • BRANDS NEED TO LEAVE INDIFFERENCE BEHIND
    THE RUBIK DEFINES
    YOUR BRAND PURPOSE,
    WHAT MAKES YOU DIFFERENT
    THIS CAN BE REACHED BY FINDING YOUR PLACE IN SOCIETY.
  • OUR BEST TOOL
    GOOD SENSE APPLIED
    TO BRAND
    COMMUNICATIONS
    LOGICAL THINKING IN ORDER TO ENHANCE THE EFFICIENCY OF OUR STRATEGIC PLANNING.

ABOUT US

THE RUBIK - CLOSER TO YOU


Our company helps brands get closer to people's expectations. We seek a sincere connection through values that people feel as really relevant. Generating conversation through actions to reach people and make them

play a role in a common story. What a brand does is more important than what it says. This is commonly forgotten as claims are put ahead of actions.


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THEY SOLVE CUBE

JORGE CALVO
CEO
EUGENIO PALOMERO
CSO
JAVIER RODRIGUEZ
CCO
ALBERTO REY
CTO

OUR DNA

  • WE WERE BORN WITH A MISSION: TO THINK DIFFERENT


    We dream with a world where consumers and brands converse. To do that, however, we need to understand what is what they really expect from us as a brand; we need to reconnect and gradually rebuild society's confidence in marketing.


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  • TALKING ABOUT EXPERIENCES RATHER THAN BRANDS


    It is not so much a question of creating "beautiful" ideas around brands, but rather of generating relevant and valuable experiences that act as a link between consumers and products. A brand can be replaced or changed, but not an experience.


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  • GENERATING CONVERSATION


    _the rubik seeks to generate relevant conversation that turns into satisfaction. If we generate passion, smiles, satisfaction..., we will get the same back. If we generate good experiences, we will create a community.


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  • DEFINING A BRAND PURPOSE


    According to Meaningful Brands 2015, 92% of the brands could disappear and nobody would even care. If we want our brand to be relevant today, we need to stop being indifferent. To do so, defining our purpose is crucial. Our role in society.


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  • WORKING IN THE LONG TERM


    In _the rubik, we seek to create long-term value — a purpose that ensures the coherence and consistency we need to define ourselves and continue growing as a brand. In order to survive, it is essential that the brand keeps its promises in the short and long term.


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  • INTEGRATED COMMUNICATIONS


    Consumers are not on/off and neither should your communications be. Your communications need to be integrated, no matter if you do not use YouTube, Instagram or Facebook. All your media should work together, be consistent and unified.


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  • LOOKING AFTER YOUR BRAND


    A brand is not only an idea, a promise or a vision. A brand is made of all the relevant interactions and experiences the consumer has with a specific company. Its consistency is decisive.


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  • DATA WILL MAKE US FREE


    Data and its analysis help us predict behaviours, and take faster decisions along the customer journey, i.e. take decisions that lead to purchases, savings or an increased brand value. Smart Data Vs Big Data.


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  • INNOVATION IN THE USE OF MEDIA


    Audience insights + technology together to send customised messages to the appropriate people, at the right moment, in the proper context. A correct use of programmatic buying and AI in order to develop predictive models.


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  • INNOVATION BASED ON STRATEGY


    Innovation understood through strategy, not only through technology. In _the rubik we develop a strategy that establishes every step, in every channel and in every customer journey phase, based on the business objectives previously determined.


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BBVA

ADIDAS

ARIEL

MAX FACTOR

IBERIA

LICOR 43

MAR DE FRADES

CINFA

SONY ERICSSON

VODAFONE

EWP

MINISTERIO DE EDUCACIÓN

SEPIN

CEPSA

EL PAIS



OUR SERVICES

EVALUATING, REDEFINING AND STRENGTHENING BRANDS THROUGH:

DEFINING THE BRAND PURPOSE

We help brands define their vision and purpose in order to adapt themselves to the way brands communicate nowadays.

BRANDING

Every brand contact point has a certain, specific meaning. In _the rubik, we make that meaning be the appropriate one.

GRAPHIC DESIGN

Only a foundation based on solid, unified, coherent and consistent graphic criteria can confer a brand the values and attributes previously defined.

WEB DESIGN

We know that today's world is digital and mobile, implying that our brand presence in every mobile device needs to be flawless.

ENGAGEMENT STRATEGY

We design strategies of belonging — experiences and stories that make people willing to participate, belong and converse with our brand.

SOCIAL MEDIA STRATEGY

It is decisive to know who we target, where we do it and the channels we are using. Not everything works when you want to get closer to people and expect something in return.

DISPLAY / RTB / MEDIA

Media strategy design, both display and Real Time Bidding. Results dissemination through predictions and recommendations.

POSITIONING / EMAIL MK

In a world of undefined products and services, positioning is crucial. SEO and SEM as the core strategy, but also email mk in order to generate leads.

ANALYTICS / SMART DATA

Analytics let us detect trends and opportunities, and add value, but only if we know how to take intelligent decisions with those data.

  • "When working everyday with a creative and strategic partner, the first premise must be confidence. With _the rubik, it's easy to get it. They always have that constructive vision you need to achieve higher goals than those initially set."

    CARMEN GINÉ

    MARKETING DIRECTOR AT ZADIBE GROUP
  • "We have worked together in several brand and web design projects, as well as developing our corporate site. Jorge is one of those professionals that get really involved, giving what is expected and even more. He is always striving for the best, customer's satisfaction is his priority. A person with a great entrepreneurial vision and the highest creative quality."

    MARINA BUGALLAL

    INTERNATIONAL LAWYER & PARTNER AT MARISCAL & ASOCIADOS
  • “Jorge Calvo was quickly understood what our needs in quality, time and budget, and in a very fast and with few corrections approach, found the solution to the problem. Definitely, the perspectives and expectations of the company has improved after having had their collaboration”

    MIGUEL GINÉ DOMÍNGUEZ

    CEO AT DEFRASA
  • "Perhaps the most surprising aspect is their analytic capacity to identify and collect information of our needs, and transfer them to the end result; whether from the strategic or the design point of view, they achieve to-the-detail efficiency."

    GEMMA PORRAS

    PUBLIC RELATIONS DIRECTOR AT ZADIBE GROUP

DISCOVER OUR BLOG

MARKETING, TRENDS, CONCERNS

MAD MEN VS BIG DATA, EL VALOR DE LO REAL, DE LO QUE PODEMOS EXPERIMENTAR.

NOVEMBER 10, 2015

Quizá lo que más me atrae de esta gran serie de ficción es lo maravillosamente tangible que resulta. Tangible en un sentido estrictamente experiencial, de sensaciones y sentidos. No sólo por el whisky fácil en la oficina, o ese cigarro tras otro cuando aún no estaba demonizado, sino más bien por lo sencillo, o mejor dicho, directo que era afrontar un reto en forma de campaña. “FUMAR MATA” reza ahora en los paquetes, antes simplemente se fumaba por placer, sin sentir la presión de la “dama de negro” en tu nuca. Una sensación que jamás podremos tener los que vinimos después. Para aquel que esté perdido le diré que trato de encontrar una...

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JORGE CALVO DEJA BRAINSTANT SOUP PARA RESOLVER EL “CUBO”.

OCTOBER 23, 2015

Después de más de 10 años como CEO, dtor. creativo y fundador de brainstant soup, Jorge Calvo ha decidido dar un paso más y emprender de nuevo con la misma ilusión que el primer día. El resultado es _the rubik. Un proyecto que integra consultoría estratégica, marketing, creatividad y soluciones IT como servicio outsourcing para las marcas.
Jorge Calvo es, como a él mismo le gusta referirse, un amante del mensaje, siempre entendido desde un contexto estratégico. Defiende a muerte la idea de trabajar con objetivos claros y grandes ideas que nos acerquen a ese objetivo...

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COLLABORATIVE PHILOSOPHY AND BRINGING TALENT TOGETHER